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SERVICES
Outsourcing with Westmark Marketing gives access to the services a qualifed and experienced independent marketing professional, with the potentail of adding value to your business, without the ongoing cost of financing them "in house". The following "menu" of services are amongst those avialable:
Marketing Planning
No orchestra would attempt a performance without a muisical score. No general would enter a battle without a battle plan. Likewise every business should have a fully articulated and up to date Marketing Plan. So this is a logical way of starting to engage with a consultancy. We would recommend committing several days minimum to this process, with sessions spaced to give time for fact finding, material to the production of a well thought through Marketing Plan.
Marketing Strategy
Periodically every business should refocus upon it's Objectives. Strategies and Tactics. What was adequate yesterday may not be so for tomorrow, So it can be very worthwhile to stop and think about what are you are actually trying to achieve as a business. Otherwise the enterprise may find it hard to navigate change when it is forced upon it. Fortunately there are recognised processes in place and a marketing professional can help you navigate them.
Promotional Planning
How strong is the Brand and what works best for your business out of the vast array of marketing tools available. These are are not just academic questions but quite possibly existential questions. You have probably heard for example that "half the money spent on advertising is wasted but the problem is which half". We can cast some light on this and other questions regarding promotional planning through an audit of what your business is doing to reach it's target markets.
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Digital Marketing
CMR Consulting
Environmental Marketing
Digital Marteting is surely the new frontier and in some cases is as important, if not more so than "bricks and mortar". We can help get you started or help you move forwards in keeping up with Digital marketing. Depending on the size of your business, we can help you directly or help you network towards a brighter digital marketing future.
Good news travels fast but bad news travels even faster. So what the market and in particular your customers, suppliers, networkers and stakeholders think and believe is important. We are able to utilise our "good offices" if you like to build up a picture. Very important of course to keep up with Data Protection protacols and ensure customer details are kept as secure as possible,
Customers will aplaude taking good steps towards sustainability and no business should be shy about this. Meeting the needs of today, without jeapodizing the ability of future generations to meet there needs is key. Sponsoring environmental projects provides great PR. but more than that business should conduct day to day environmental auditing for "future proofing" purposes.